The promotion of the chatbot is another important step toward squeezing the most out of it. Even if you created an amazing solution, tested to check whether it works (and it really does!), people need to know that it is out there waiting for them. I will show you how to achieve that. Let’s see the chatbot growth possibilities both in the online and the offline world.
This article will talk about:
Social media is a natural environment of chatbots. Why not use these channels to inform people about your solution?
By entering the world of Facebook you get many free options, thanks to which you can show how your chatbot works and what its possibilities are. Graphics, short videos, GIFs…the list is long. Place them on your fan page, use in Facebook Stories or Instastories wherever your customers are. You can fuel engagement day by day: make a social media campaign where each day people could discover a chatbot’s new function.
When you already have people’s attention and they know about your chatbot, it’s important to guide them to it.
That’s where shortlinks m.me appear.
Shortlinks m.me can be hidden in buttons, Insta Stories as “swipe ups”, in Facebook posts, newsletters. A shortlinks m.me generator where you can not only create one and guide to a specific place in your chatbot structure but also check how many people reached your chatbot through the link is available in the Chatbot Creator platform.
How to create an m.me link in the Chatbot Creator platform?
*All Growth Tools work only after connecting your chatbot with Facebook |
Shortlink m.me may be also used on your company website. You can place it on ad banners or any online graphics.
Another useful solution dedicated to social media promotion is auto-reply to the comment. This is an automated action on the part of your chatbot after detecting users activity under the chosen post. You set an autoreply inside of the bot making platform.
How does it work? Let’s imagine a situation where you create a graphic that informs people about a contest in your chatbot and asks them whether they want to participate in it. Now, after setting auto-reply in the Chatbot Creator platform, the comments under the chosen post will get a private message with a response from your chatbot.
How to set an auto-reply to the comment in Chatbot Creator?
*In this specific message, you can use the {{full_name}} variable only. This variable automatically retrieves a user’s full name from Facebook |
You can use other offline promotional media like posters and graphics informing about your chatbot and encouraging the viewer to start a conversation with it, especially if you have a stationary salon or shop or you know places where you can reach your target groups (e.g. specific bars, museum etc.).
One of the most engaging and effective elements guiding people to the virtual assistant is the QR Code. You create it through the bot making platforms, download it and use it wherever you need to: in your outdoor campaign, on posters, interactive spaces. Of course, you can also use it in online graphics and Facebook Stories. The rest depends on your creativity.
How to set the QR Code in Chatbot Creator?
*You can also save the variables to the user. |
I want to remind you how important it is to measure your promotion results. Whether you are just starting your chatbot adventure and want to bring people to your chatbot, or you already have subscribers and send them a promotional push. Track how many new users were attracted by your campaign and come back to your chatbot.
Compare different promotional campaigns to know what works the best for your target group.
All the tools that I showed you (m.me links, QR Codes, and autoreply to the comment) have built-in analytical metrics. So the system counts how many people have used the specific tool for you. That’s a great and irreplaceable help in analyzing your promotional campaigns. Test it by yourself and let us know how it worked out!
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